Nayuki's first US store, from its location selection to its opening performance, has the characteristics of a "template store"...
01｜ From Zhengzhou Streets to Manhattan, NYIn 2025, Mixue Bingcheng's first US store opened on Canal Street in Manhattan, New York, garnering widespread attention. This new 2,100-square-foot store ...
In just one year, HEYTEA has expanded its overseas store count by over sixfold, growing from 2 to more than 30 stores in the US, carving out a new tea beverage battleground in Starbucks' backyard t...
In recent years, Chinese new consumer brands have been accelerating their global expansion. Particularly in the US market, leading brands in the bubble tea, beverage, and snack sectors have been fr...
